How to make your content stand out in a crowded digital landscape?
The digital landscape is extremely crowded. And it's getting busier every day.
Consumers (your audience) are looking for relevant, personalised and easily digestible content.
Attention spans are shorter than ever. So, make sure you get your point across and add value to your content.
Create content that connects with your audience on an emotional level and answers their questions or solves their problems.
A company (or content creator) that understands its audience is more likely to create engagement.
5 tips I find most valuable:
Be bold.
Don’t be afraid to try something new and question the mainstream. Break through the status quo and offer something different. People will stop and get curious.
Be creative.
Creative content can be just as powerful as technical expertise when it comes to driving engagement. And engagement is your driver to customer loyalty and conversion.
Have you ever tried to turn your services or business story into an exciting short story?
Or have you ever considered sharing a poem you have written to inspire your audience?
Tell a story.
People love good stories because they can relate to them on an emotional level. Think about the stories you can tell.
What made you start your business?
What problems did you face, and how did you solve them?
Are there any funny childhood experiences that made you who you are today?
Do you have any odd hobbies?
Use keywords wisely and talk like a human.
Keywords are important for SEO but only stuffing your content full of keywords will turn people off. Use keywords wisely and only when they make sense in the context. Sound like a human being and be authentic.
Localise your content.
Content localisation isn't just about connecting with customers on an emotional level; it also helps to persuade them. Done well, localised content can make a huge difference in terms of conversions (sales or engagements) and customer satisfaction. On a global scale.
And one additional last tip: Always keep your content updated. Outdated content is worse than no content at all. If you're going to commit to writing and publishing regular blog posts or articles, make sure you're also committed to keeping that content up to date so that it remains relevant and useful to your audience.
Have fun writing and keep creating!
Need more tips? Or need some support along the way?
