The owl’s reading corner
All things content, localisation, tech, music, culture, people. Discover tips, inspiring stories, news.
10 common localisation mistakes and how to avoid them from the start
Here are 10 common localisation mistakes and how to avoid them so you can turn your content localisation into a powerful tool for reaching a global audience.
How to make your content stand out in a crowded digital landscape?
The digital landscape is extremely crowded. Here are five tips to help you stand out and deliver a great, personalised content experience for your audience.
7 tips to overcome writer’s block
Writer's block can happen to any writer, no matter how experienced. But there are ways to deal with it. Here are 7 tips for overcoming writer's block.
Consume more consciously: How to make your Black Friday more sustainable
Black Friday is coming up, prompting us to shop and buy. But do we need all this? Here are some ideas to spend this day a bit more consciously and sustainably.
Translation, localisation, transcreation – What’s the difference?
It’s important to share content that resonates with your local audience. We explain the difference between translation, localisation, and transcreation.
How to create a content localisation strategy
A localisation strategy helps you adapt to new markets and build a great customer experience. We'll give you tips on how to create a localisation strategy.
What is a localisation strategy?
A localisation strategy helps you adapt your content to the language and culture of new markets. We show what a localisation strategy is and how you create one.
6 benefits of content localisation
If you’re considering entering a new market with your business, localising your content is your key. In this article, we'll show you six benefits of content localisation.
What is content localisation?
Content localisation is a core part of adapting your offerings, messaging, and content to local experiences. Find out how you can make it work for you.
How to write a press release on your own
Write a press release that catches the attention of the media. Here are some tips what to keep in mind and how to promote yourself the best way.
How to promote your music as an emerging artist
Are you an emerging artist at the start of your career? We'll cover how to build the foundation to promote your music and generate the buzz.
What is an EPK and how do you create one?
An electronic press kit (EPK) helps you get the attention of the media and bloggers. We cover what an EPK is, why you need it, and what should be included.
7 tips for writing your artist bio
Your artist bio helps people understand who you are and what music you make. This article will help you write a compelling artist bio that attracts people.
How to build an impactful artist brand while staying true to yourself
See yourself as an artistic entrepreneur and your art as your business. Find out how you can build a strong artist brand that is recognisable and authentic.
Inbound marketing vs. outbound marketing - what’s the difference?
Outbound marketing vs. Inbound marketing. Here we'll explain what both strategies are and how they differ.
Meet your audience where they are with content that serves their needs
We'll look into different content formats you can use to reach your audience in different stages of their journey.
7 tips how to develop a thought-out content strategy
A content strategy helps you to achieve your goals. Here are 7 tips on how to develop a thought-out content strategy for your business or project.
What is a content strategy and why do you need it?
A content strategy helps you organise your content and stay on top of things. This article covers what a content strategy is and why you need it.